MEET LISA
A service provider, business owner, and coach who learned that success has to work for your life, too.
A service provider, business owner, and coach
who learned that success has to work for your life, too.
For more than 16 years, I’ve worked hands-on with clients while building a business, raising a family, and learning what it actually takes to create consistency without sacrificing my health, energy, or life in the process.
HER STORY
What started as a hands-on career became a much bigger lesson in how to build a life and business that actually fit together.
MEET YOUR MENTOR:
LISA LIVERMORE
I’ve spent more than 16 years as a licensed massage therapist, building a full client schedule while also navigating the realities of being a business owner, wife, mom, and person with a life outside of work.
For a long time, the business rollercoaster looked familiar: fully booked one month, completely drained the next, always wondering when things might slow down again. The issue was never a lack of skill or clients. It was the lack of systems and support I needed to sustain the success I had created.
That experience pushed me to look beyond traditional business advice and explore the pieces that were missing — nervous-system regulation, mindset, emotional resilience, holistic health, movement, energy, and practical business systems that could actually work in real life.
REAL WORLD EXPERIENCE
Built in the treatment room. Tested in real life.
16+ Years in Practice
Lisa has spent more than 16 years working directly with clients, building trust, creating long-term relationships, and learning what actually keeps people coming back.
A Business That Became Fully Booked
She built the kind of demand many service providers are trying to create — and learned firsthand that a full schedule does not automatically mean a sustainable business.
Learning What Actually Sustains Growth
Through experience and continued training, Lisa became focused on retention, rebooking, boundaries, nervous-system regulation, mindset, and business systems that work in real life.
Turning Experience Into a Method
Those lessons eventually became the foundation of Soul Standard — a way of building success that supports both the business and the person behind it.
THE TURNING POINT
Being fully booked wasn’t the problem.
Staying that way without burning out was.
I had already proven I could attract clients and build a full schedule. What I started to realize was that success still came with a cost when the business depended too heavily on my energy, availability, and ability to keep everything moving.
The issue wasn’t getting more clients.
It was creating the systems, boundaries, and support that allowed the business to stay consistent without constantly draining me in the process.
That realization changed the way I looked at growth. Instead of asking how to fit more into the calendar, I started asking how to create a business that could support the life I actually wanted to live.
That shift became the beginning of Soul Standard.
MY APPROACH
Success should support your life, not take it over.
My approach blends practical business strategy with the human side of growth.
That means looking at more than bookings and revenue. It also means paying attention to boundaries, energy, nervous-system regulation, health, mindset, and the way my business actually fits into everyday life.
I believe you can build a successful business without constantly overworking, overgiving, or sacrificing the things that matter outside of it.
That philosophy is what ultimately became Soul Standard.
BEYOND THE BUSINESS
The life behind the work matters, too.
I’m a wife, mom of two, massage therapist, coach, and someone who deeply values health, movement, energy, and living in a way that feels aligned.
Those parts of my life aren’t separate from the way I think about business. They’re part of the reason I believe success should create more freedom, steadiness, and capacity, not less.
For me, Soul Standard is as much about how life feels behind the scenes as it is about what the business looks like from the outside.
Because the business is only one part of the life you’re building
Ready to experience Soul Standard for yourself?
Whether you’re looking for more support in your body or more stability in your business, my work is designed to help you create something that feels better to live in.
WHERE TO FIND ME
Email: [email protected]
Address
4300 South Lakeport Street, Suite #202,
Sioux City
IOWA 51106
GET IN TOUCH
Assistance Hours
Mon – Friday - by appointment only
