SoulStandard CEO 1:1 Mentorship
Build a service business you love. Lead it like a CEO.
A personalized 3-month coaching experience for massage therapists who are ready to stop guessing and start building a business that feels profitable, sustainable, and aligned.
Together, we’ll focus on exactly what your business needs, from getting and keeping clients to marketing, pricing, boundaries, burnout, mindset, systems, and grow.
A personalized 3-month coaching experience for service providers who are ready to stop guessing and start building a business that feels profitable, sustainable, and aligned.
Together, we’ll focus on exactly what your business needs, from getting and keeping clients to marketing, pricing, boundaries, burnout, mindset, systems, and gro
The Service Business Rollercoaster
Fully booked one month. Overwhelmed, underpaid, or questioning everything the next.
Running a service business can look successful from the outside while still feeling completely unsustainable behind the scenes.
You may have clients. You may even be booked.
But if you’re constantly chasing the next appointment, overgiving, struggling with pricing, squeezing people into your schedule, or carrying your business home with you, growth starts to feel exhausting instead of empowering.
The problem isn’t always getting more clients.
Sometimes the real problem is building a business that keeps the right clients, pays you well, protects your energy, and gives you room to actually enjoy the life you’re creating.
Inconsistent Bookings
Your schedule feels full one week and uncertain the next.
Overgiving
You keep saying yes, squeezing people in, and giving more than the business can sustainably support.
Weak Boundaries
Clients, scheduling, and work start dictating your life instead of supporting it.
Unpredictable Income
Your revenue depends too heavily on constantly finding the next appointment.
Burnout
The business is technically working, but you’re exhausted from maintaining it.
No Real Systems
Too much still depends on you remembering, following up, and manually holding everything together.
You don’t need to work harder. You need a more sustainable way to stay booked.
Why This Approach Works
Built from 16+ years inside a real service-based business.
I know what it feels like to have the clients, the full schedule, and a business that looks successful from the outside while still feeling stretched too thin behind the scenes.
Over time, I learned that sustainable growth requires more than better marketing.
It takes stronger retention, better boundaries, smarter systems, confident pricing, and the ability to grow without constantly pushing your body and nervous system past capacity.
That combination became the foundation of the Soul Standard approach.
Real-World Experience
More than 16 years building and running a hands-on service business.
Retention + Rebooking
Practical strategies for creating more consistency from the clients you already have
Sustainability First
Business growth that supports your energy, schedule, and actual life.
Because a business isn’t truly successful if you can’t sustain the way it asks you to live.
The Soul Standard
A Different Standard for Sustainable Success
Soul Standard is my approach to building a business that feels as good as it looks, combining practical systems, stronger boundaries, nervous-system support, and a way of working that actually supports your life.
Sustainable Success
Build consistency through smarter systems, stronger retention, rebooking, better boundaries, and a schedule that actually supports your life.
Nervous System Regulation
Learn how to grow without constantly operating from stress, emotional exhaustion, overgiving, or burnout..
Lifestyle & Alignment
Create a business that works alongside your health, family, routines, and the way you actually want to live.
Identity & Mindset
Strengthen your confidence, raise your standards, charge more sustainably, and step out of the overworked-provider mindset.
WHO THIS IS FOR
Built for service providers who are ready for more consistency without more chaos.
Massage Therapists
Build stronger rebooking, retention, boundaries, and a schedule that supports your body.Wellness Providers
Create more consistency without overextending yourself or relying on constant promotion.Coaches & Consultants
Strengthen the systems and client experience behind your offer so growth feels more sustainable.
Chiropractors & Holistic Practitioners
Improve retention, communication, and the way clients move through your business.Yoga & Fitness Professionals
Build steadier income and stronger client relationships without living in launch mode.Other Service-Based Business Owners
If your income depends on clients choosing, booking, returning, and referring, the same principles apply.
Although the industry may change, the rollercoaster usually looks surprisingly similar.
The Shift
From constantly reacting to running your business with more consistency and control
The Rollercoaster
Before
+ Inconsistent bookings
+ Revenue swings month to month
+ Constantly chasing new clients
+ Overgiving to keep people happy
+ Weak or inconsistent boundaries
+ A schedule that drains you
+ Too much living in your head
+ No clear system for retention or follow-up
The Soul Standard
After
+ More consistent bookings
+ Better client retention
+ More predictable revenue
+ Stronger boundaries
+ A schedule that supports your life
+ Clearer systems and follow-up
+ More confidence in how you lead
+ Growth that feels sustainable
The goal isn’t perfection or a business that runs without you.
It’s a business that feels steadier, more intentional, and less dependent on you constantly pushing harder to keep it going.
What We Work On
The practical pieces that make your business feel more consistent, supported, and sustainable.
Soul Standard coaching is designed to help you strengthen the parts of your business that most directly shape your day-to-day experience, from how clients book and return to how you structure your schedule, boundaries, and systems
Client Retention
Create a stronger client experience that gives people a reason to return, stay connected, and refer others.
Rebooking
Build a more intentional process for helping clients understand when and why to come back.
Scheduling + Capacity
Create a schedule that supports your income without constantly pushing beyond what you can realistically sustain
Boundaries
Strengthen policies, communication, pricing, and expectations so your business stops relying on overgiving
Systems + Follow-Up
Reduce the amount you have to remember manually by creating clearer processes for communication, follow-up, and client care.
Mindset + Nervous System
Work through the internal patterns that can make growth, visibility, boundaries, and charging more feel harder than they need to.
The goal is not to add more to your business. It’s to make the business you already have work better.
SoulStandard CEO 1:1
Personalized support for the business you’re actually building.
This 3-month private coaching experience is built around you, your service business, and the life you want it to support. No rigid curriculum. No cookie-cutter plan. We focus on the areas that will make the biggest difference for you right now.
Weekly 1:1 Coaching Calls
Dedicated weekly sessions focused on your goals, challenges, decisions, and next steps.
Support Between Calls
Ongoing access for questions, wins, roadblocks, and support when you need guidance between sessions.
A Strategy Built Around You
We can work on clients, retention, marketing, pricing, boundaries, burnout, mindset, systems, and growth based on what your business needs most.
Three months. Weekly support. One business plan built around you.
Other Ways to Work Together
Burnout Recovery Mini Course
Ongoing access for questions, wins, roadblocks, and support when you need guidance between sessions.
Get Off The Booking Rollercoaster
We can work on clients, retention, marketing, pricing, boundaries, burnout, mindset, systems and growth based on what your business needs most.
CLIENT WINS
What changes when the business starts working with you and not against you.
Lisa’s approach is rooted in real-world experience, practical strategy, and helping service providers create more consistency without sacrificing themselves in the process.
Kristin C.
Lisa is super sweet and incredibly good at what she does! She will make the healing happen in your life!
Christel B.
First Massage EVER! LOVED IT! Highly recomment
Edwin H.
Massage was excellent and relaxing, wish it could've went longer. Lisa was a great conversationalist that kept the massage interesting. A lot of therapists just put you through the time. She was interested in me as a person and is a thorough therapist. A credit to the profession. I will be making more appointments with her!
Kristin C.
Lisa is super sweet and incredibly good at what she does! She will make the healing happen in your life!
Christel B.
First Massage EVER! LOVED IT! Highly recomment
Edwin H.
Massage was excellent and relaxing, wish it could've went longer. Lisa was a great conversationalist that kept the massage interesting. A lot of therapists just put you through the time. She was interested in me as a person and is a thorough therapist. A credit to the profession. I will be making more appointments with her!
Real experience with retention, rebooking, boundaries, and capacity
Frequently Asked Questions
Who is Soul Standard Business Coaching for?
It’s designed for service-based business owners who want more consistency, stronger client retention, better boundaries, and a business that feels more sustainable to run.
Do I have to be a massage therapist?
No. Lisa’s background is in massage therapy, but the principles apply more broadly to service providers such as wellness professionals, coaches, chiropractors, yoga instructors, and other client-based businesses.
What kinds of things will we work on?
Depending on your business, the work may include retention, rebooking, scheduling, client experience, boundaries, systems, mindset, and nervous-system support.
Is this mostly business strategy or mindset coaching?
It’s a combination. Lisa’s approach brings together practical business systems with mindset, energy, and nervous-system support so the business is not only growing, but also becoming more sustainable to operate.
What stage of business is this best for?
This is likely best suited for service providers who already have some clients or experience but feel inconsistent, overextended, or unsupported by their current systems. We can refine this once Lisa confirms her exact offer and ideal client.
How does the coaching work?
We will work together 1:1 on creating the proper systems, strategies, and mindset to ensure that your business stays booked and busy. Each client will vary
Ready for Something Steadier?
Get off the business rollercoaster.
You don’t need to keep rebuilding momentum every month.
Soul Standard coaching is designed to help you create more consistency, stronger systems, healthier boundaries, and a business that supports your life instead of consuming it
Not Sure Yet? Submit an Inquiry
WHERE TO FIND ME
Email: [email protected]
Address
4300 South Lakeport Street, Suite #202,
Sioux City
IOWA 51106
GET IN TOUCH
Assistance Hours
Mon – Friday - by appointment only
